The amount in which the company that slaps the Polaroid name onto everything (because remember, there is no more Polaroid) keeps seeming to misunderstand everything about anything is astounding.
The "Save Polaroid" T-shirt in the top left corner of the rendering? That was a website started by the now head of Impossible USA calling Polaroid out for stopping production of film.
The use of the instant film cameras slathered over the entire space like candy further reiterates their "Grasp at straws" tactics for marketing.
"Hey guys, look at us, remember when the company who's name we bought used to make things that were interesting? We're kinda like that too! Only now we buy generic products from China and slap our (purchased) name on them! We're hip right?"
After every flop the new Polaroid has, from their Zink cameras which have never really caught on. To their Android powered camera from CES 2012 which was never released. But was described as "innovative" and "forward thinking" despite the fact that the SAME PRODUCT was shown at CES 2011 by the Chinese tech company that made it. I continue to think that this will be their last and surely they will give up soon.
But no, they continue to disappoint, and store sized Kodak printing kiosks aren't about to change the tides.
Anyway, that's about all I have to say about that.